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Happy Snapping!

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lowly but surely, the platform shoe has been creeping back into the wardrobes of the trendy, but this season sees the full-on return of the super-platform! From Corks, to Wedges to Sandals, and the classic round-toe court shoe, the platform is what makes them the hottest property this summer!

This week’s featured shoe is called MARION. A flat sandal that is flattering, practical, comfortabe, and affordable! This pair of flatties will get you through the summer season in style - they look good with skirts, dresses, shorts, harem pants, and your skinny jeans. MARION is available in 4 colours – pink, natural, khaki and blue, and retails for a ridiculously low R199.00. To shop online, see the clour options, or find a zoom store, visit www.zoomfootwear.co.za

The rafia wedge is THE hottest shoe for summer, and the best part is that it’s also super comfy! The Karly wedge offers a platform for extra height, which elongates the leg and and takes 10 kilo’s off your hips. The wedge heel is also a great way to get the height that heels offer, but without the difficulty walking in them.

This wedge comes in Blush and in Black, and can be purchased at one of 14 ZOOM Stores nationwide, or online at http://www.zoomfootwear.co.za/webstore and they will be delivered to you door!

Happy Shopping shoe lovers!

ZOOM is very excited to be launching the Spring/Summer 2011 campaign on the 1st of September. Beautiful new styles for the season include strappy sandals, high platforms, sexy wedges, and an assortment of great bags.

Key trends for the summer include the clog-inspired wood sandal which ZOOM offers - imported from Italy, and made of leather. These beauties will make any outfit look amazing! 

 The launch of a new season is always an exciting time for us! Not only do you get to update your wardrobe with great new seasonal styles, but for us it also means a fresh look and feel for our stores and our website as well. Be sure to visit both and experience all that summer has to offer!

Now that the crucial info is out of the way, we thought we would offer a few tips on the “Must have items” for the season ahead. Our best outfit ideas are:

• THE MAXI DRESS

Maxi dresses just don’t seem to go out of style, and thank goodness for that! They hide a multitude of sins, and look good on most body types. You can dress them up with a pair of heels and glam accessories, or wear them during the day with your summer flats & bikini underneath. This style of dress also looks good with wedges, giving you a slight 70′s feel to the trend

• HELLO SAILOR!

All things nautical are hitting the spot this summer, and the best part about this trend that you can make it your own – it’s all about interpretation. Accents of red and royal navy, stripes and cinched waists all make this look a winner. Platform court shoes in vibrant colours compliment that sailor-betty dress too a tee!

• SHORT SHORTS WITH HIGH WAISTS

This season’s hottest shorts are those with high waists. Tailored or casual, either works with this style. These naughty shorties can make legs look like they go on for miles, but take note, this style does not suit all body shapes! Be honest with yourself when fitting these on – you want trends to flatter you, not make you appear to be a fashion victim… Through on a pair of gladiator sandals (yes, they continue to feature this summer!)  for day, or a pair of heels and a fitted blazer when stepping out on the town.

•  NUDE FLAT SANDALS

Ahhh – a trend that is as functional as it is fashionable! Invest in a good quality pair of flat sandals in a neutral shade this summer, and you will never have to search for shoes to match your outfit! These go with every thing and look pretty at the same time!

You

probably buy clothes to flatter your body shape, but do you keep the same concept in mind when you buy boots? Whether you’re showing off your legs or not, it’s important to explore exactly what boots work best for your frame, as the wrong choice can make your usually sleek sticks appear shorter and heavier in an instant.

Take into consideration your body size and frame, as well as that of your feet, when choosing what shoes to wear with an outfit. The colour, height and style of the shoe are vital as they work to create the optical illusion that can either glam you up or frump you down.

Knee high boots:

When it comes to women’s boots, the knee high is a universal favourite as it not only flatters most body shapes but it makes legs look great too. If your aim is to elongate your leg to the max, then choose a knee high boot with little or no detail – make sure they fit your leg snugly all the way up too. If you’ve got short legs, avoid eye catching details like straps and buckles, as these details will only work to make your leg appear shorter to the eye. To glam your look up get a pair of heeled boots, which will add height and length – but to dress down during the day, a flat heeled boot will work wonders just the same.

Calf length boots: These work well for those with slim calves as they add an appearance of width and shape to thin legs – by cutting across the leg mid-calf, you’ll automatically make your calves appear fuller and shapelier. It’s important to get the right size so that the top of the boot doesn’t gape. These boots are great with a point and as before, a heel will add the appearance of length.

Ankle boots:
Ankle boots cut your leg off at the ankle and create an instant wider appearance, so they might not be the best choice if you are short. To remedy this though, you can pair the same colour ankle boot and tights or skinny jeans to create a longer line. If you’re tall, you can wear ankle boots with almost anything, from jeans to mini dresses, as they work to make legs appear curvier.

Choose your boot length, colour and style with care when considering what to wear this winter and you’ll look and feel spectacular. If you’re still unsure, try on as many pairs as possible and get opinions before you buy boots – this way you can be sure that they’ll work for you.

It’s that time of year again, when even the most manicured toes need to be covered up. Whether flat boots, heels or flashy military numbers, there’s a pair that’ll keep you warm and stylish this winter. Since it’s away with the strappy sandals and in with warmth – here are some of our favourite boot-buys this season…

Flat boots for superior comfort
An essential item for any shoe-lover when it gets cold, a pair of flat boots are undeniably the most comfortable to have on hand when it’s dark, rainy and grey.

• One of the biggest fashion trends this season is pairing an oversized sweater with a pair of leggings. The Balinda boots, flat knee-high’s with a lace detail and a side zip, will pair perfectly with this kind of look. Neutral colours will look fab when matched with a boho-bag and some chunky bold jewellery.
• Feeling daring? Then complete the oh-so hot military look with a pair of flat boots that go over the knee, like the Krissy boots, which have a double zip detail and loads of edgy appeal. They’ll look sublime with a retro shirt, sexy leggings and a double-breasted military style trench coat.

Heeled boots for extra appeal
They’ll lengthen you leg, add an alluring hip sway to your walk and look scrumptious with anything you throw on, which means a pair of heeled boots are vital to keeping winter blues at bay.

• If you’re wearing skinny jeans this season, and you should be, then a pair of heeled ankle boots is just what you need. Tuck them into a pair of Abbey’s, which have a buckle and cross strap detail. Pair it with a vintage off the shoulder vest and finish it off with a bright, patterned scarf.
• Platform heeled boots that go over the knee are flashy and make a statement – just like Prada and Louis Vuitton did when they sent models down the runway in tall boots for winter. Take these Kamryn platform boots, for instance, which will look fabulous paired with a mini dress and a chic blazer.
  • Show off your wedge boots by wearing them with a short skirt and stockings. These black Elma ankle boots will add a dressy touch to a casual outfit, which can be made up with a white vest, a long black coat and some oversized sunglasses.
  • Wear knee-high wedges, like Blanche which has a lace up tassle detail, with a mini dress and a trench coat, or opt for a pair of tucked in jeans and an oversized sweater.
  • Whether you’re bold, understated, adventurous or simply cold, there is a pair of high, flashy, ankle or flat boots to suit your style at Zoom.

  Wedge boots to embrace fun and versatility
  Ranging from low to high, wedges are fun to experiment with and add height, just like stiletto’s do, but without the added wobbliness. They also work wonders at making a

  nkles appear thinner.

  

  • Show off your wedge boots by wearing them with a short skirt and stockings.
  
  
  • These black Elma ankle boots will add a dressy touch to a casual outfit, which can be made up with a white vest, a long black coat and some oversized sunglasses.
  • Wear knee-high wedges, like Blanche which has a lace up tassle detail, with a mini dress and a trench coat, or opt for a pair of tucked in jeans and an oversized sweater.

  Whether you’re bold, understated, adventurous or simply cold, there is a pair of high, flashy, ankle or flat boots to suit your style at Zoom.