You

probably buy clothes to flatter your body shape, but do you keep the same concept in mind when you buy boots? Whether you’re showing off your legs or not, it’s important to explore exactly what boots work best for your frame, as the wrong choice can make your usually sleek sticks appear shorter and heavier in an instant.

Take into consideration your body size and frame, as well as that of your feet, when choosing what shoes to wear with an outfit. The colour, height and style of the shoe are vital as they work to create the optical illusion that can either glam you up or frump you down.

Knee high boots:

When it comes to women’s boots, the knee high is a universal favourite as it not only flatters most body shapes but it makes legs look great too. If your aim is to elongate your leg to the max, then choose a knee high boot with little or no detail – make sure they fit your leg snugly all the way up too. If you’ve got short legs, avoid eye catching details like straps and buckles, as these details will only work to make your leg appear shorter to the eye. To glam your look up get a pair of heeled boots, which will add height and length – but to dress down during the day, a flat heeled boot will work wonders just the same.

Calf length boots: These work well for those with slim calves as they add an appearance of width and shape to thin legs – by cutting across the leg mid-calf, you’ll automatically make your calves appear fuller and shapelier. It’s important to get the right size so that the top of the boot doesn’t gape. These boots are great with a point and as before, a heel will add the appearance of length.

Ankle boots:
Ankle boots cut your leg off at the ankle and create an instant wider appearance, so they might not be the best choice if you are short. To remedy this though, you can pair the same colour ankle boot and tights or skinny jeans to create a longer line. If you’re tall, you can wear ankle boots with almost anything, from jeans to mini dresses, as they work to make legs appear curvier.

Choose your boot length, colour and style with care when considering what to wear this winter and you’ll look and feel spectacular. If you’re still unsure, try on as many pairs as possible and get opinions before you buy boots – this way you can be sure that they’ll work for you.

It’s that time of year again, when even the most manicured toes need to be covered up. Whether flat boots, heels or flashy military numbers, there’s a pair that’ll keep you warm and stylish this winter. Since it’s away with the strappy sandals and in with warmth – here are some of our favourite boot-buys this season…

Flat boots for superior comfort
An essential item for any shoe-lover when it gets cold, a pair of flat boots are undeniably the most comfortable to have on hand when it’s dark, rainy and grey.

• One of the biggest fashion trends this season is pairing an oversized sweater with a pair of leggings. The Balinda boots, flat knee-high’s with a lace detail and a side zip, will pair perfectly with this kind of look. Neutral colours will look fab when matched with a boho-bag and some chunky bold jewellery.
• Feeling daring? Then complete the oh-so hot military look with a pair of flat boots that go over the knee, like the Krissy boots, which have a double zip detail and loads of edgy appeal. They’ll look sublime with a retro shirt, sexy leggings and a double-breasted military style trench coat.

Heeled boots for extra appeal
They’ll lengthen you leg, add an alluring hip sway to your walk and look scrumptious with anything you throw on, which means a pair of heeled boots are vital to keeping winter blues at bay.

• If you’re wearing skinny jeans this season, and you should be, then a pair of heeled ankle boots is just what you need. Tuck them into a pair of Abbey’s, which have a buckle and cross strap detail. Pair it with a vintage off the shoulder vest and finish it off with a bright, patterned scarf.
• Platform heeled boots that go over the knee are flashy and make a statement – just like Prada and Louis Vuitton did when they sent models down the runway in tall boots for winter. Take these Kamryn platform boots, for instance, which will look fabulous paired with a mini dress and a chic blazer.
  • Show off your wedge boots by wearing them with a short skirt and stockings. These black Elma ankle boots will add a dressy touch to a casual outfit, which can be made up with a white vest, a long black coat and some oversized sunglasses.
  • Wear knee-high wedges, like Blanche which has a lace up tassle detail, with a mini dress and a trench coat, or opt for a pair of tucked in jeans and an oversized sweater.
  • Whether you’re bold, understated, adventurous or simply cold, there is a pair of high, flashy, ankle or flat boots to suit your style at Zoom.

  Wedge boots to embrace fun and versatility
  Ranging from low to high, wedges are fun to experiment with and add height, just like stiletto’s do, but without the added wobbliness. They also work wonders at making a

  nkles appear thinner.

  

  • Show off your wedge boots by wearing them with a short skirt and stockings.
  
  
  • These black Elma ankle boots will add a dressy touch to a casual outfit, which can be made up with a white vest, a long black coat and some oversized sunglasses.
  • Wear knee-high wedges, like Blanche which has a lace up tassle detail, with a mini dress and a trench coat, or opt for a pair of tucked in jeans and an oversized sweater.

  Whether you’re bold, understated, adventurous or simply cold, there is a pair of high, flashy, ankle or flat boots to suit your style at Zoom.

The modern male spends just as much time on his looks as women do, sometimes even more, and men’s shoes are right up there on the vital check-list of fashion forwardness. Whether an anti-fashion guy’s guy or an eyeliner-wearing runway model, shoes matter and that’s a fact. Here are some top tips when buying shoes for men…

1. Women do care
We look at the shoes men wear – fact. Just like a car, a particular watch or a fragrance, they make a statement whether he intends them to or not. They are most noticeable, however, when matched with the complete wrong outfit, like slops with a suit.

2. Spend the money
Since men don’t buy shoes nearly as often as women, when they do it’s a good idea to get the best quality possible. Instead of buying a pair of men’s boots that will fall apart in a few months, spend as much as possible and go for quality and style. Great quality shoes look cool and edgy when they get old and worn, whereas tatty shoes look bad from day one, and don’t get any better.

3. Socks, belts – match them!
The general idea is that the colour of the socks needs to be the same as the pants – they needn’t be the same shade unless they’re black – and belts should match shoe colour. When it comes to patterned socks, there’s an aesthetic guideline that needs to be stuck too – and the best thing to remember is that less is always more.

4. Remember colour
Unless it’s a retro or statement thing, dress shoes should always match clothes or be a shade darker than them – this is especially important when buying shoes to go with a suit.

5. Get them shined
Dress shoes are usually shiny and if they get scuffed, they’ll need to be shined, especially before wearing them on a special occasion. When it comes to men’s boots, this rule doesn’t necessarily apply.

6. Beware the toe
When it comes to square toed or points, it’s always a good idea to think ahead to what will be worn with them. If in doubt, go for a shoe that has a slight tapered point, as they tend to be more stylish and look good with almost anything, from suits to jeans.

7. Variety is good
A lot of men tend to buy one good pair of sneakers and then wear them with everything. Variety is always good and every wardrobe should have a selection of sneakers, smart shoes, dress shoes and the ever-important pair of boots. Things like two-tone shoes an look really retro and classic if worn with the right outfit, while a rugged pair of slip on men’s shoes work well with a casual look.

Shop online today for ladies and mens winter shoes and handbags

Zoom Online Shop

The best type of summer/winter transitional shoe is the ankle boot.

Perfect for those windy summer days. Ankle boots are are ideal for most body shapes and there are so many different styles and cuts to choose from. Zoom’s latest addition is the Chrissy leather flat ankle boot. The low heel makes it the perfect everyday boot. Team with a pair of skinny jeans during the day and wear with a cute dress and cardigan at night.

This ankle boot comes in 4 stylish colours and retails for R899. The cute tassel detail gives this ankle boot that extra chic!

Buy shoes online today and have them delivered to your door. Shopping has never been so easy!

Buy Shoes Online